Kiehl's Since 1851 Embarks on 7th Annual Liferide for amfAR
Influential Motorcycle Riders Join Forces with Kiehl’s to Raise Awareness & Funds to Help Find a Cure for AIDS
July 29, 2016
Maintaining its long-standing tradition of supporting HIV/AIDS charities, Kiehl’s Since 1851, the venerable New York-based purveyor of fine quality skin and hair care, is pleased to announce its continued partnership with amfAR, The Foundation for AIDS Research, and the seventh annual Kiehl’s LifeRide for amfAR.
Inspired by a Kiehl’s icon – the motorcycle – a spirit of adventure and philanthropic heritage, the seventh annual LifeRide continues the brand’s mission to heighten awareness and raise funds for amfAR. Beginning in Kiehl’s hometown of New York City and ending in Philadelphia, this 11-day, multi-stop charity ride will take place August 3-13, 2016.
Rallying at 10 store stops along the route, the brand will donate a total of $150,000 over the course of the ride. At each stop, the public will be invited to meet the riders, learn more about amfAR and contribute to the non-profit. At the conclusion of this year’s ride, Kiehl’s will have raised $1,600,000 for amfAR, since 2010, funding eight cure-related research projects.
Chris Salgardo, President, Kiehl’s USA and Kevin Robert Frost, CEO, amfAR will lead this year’s influential riders. They include:
- Gilles Marini, actor
- Teddy Sears, actor
- JR Bourne, actor
- Ian Bohen, actor
- Josh Mario John, model
- Scott Patterson, actor
- Theo Rossi, actor
- Anthony Carrino, TV host
- Grant Reynolds, actor
- Ben Cohen, rugby champion
- Milissa Sears, actor
Key partners for the ride include Cadillac and global airline Delta. Additional support provided by Greats Shoe Brand, Ray-Ban, Woolrich, Converse, Dockers, Kenneth Cole and FIJI Water.
HARNESSING THE POWER OF ART TO BRIGHTEN LIVES
As a part of the New York kickoff of the seventh annual Kiehl’s LifeRide for amfAR, the company is thrilled to join forces with artist José Parlá and RxArt to help brighten the lives of young people living with HIV/AIDS. On August 3rd, a new, original installation by José Parlá will be unveiled at Incarnation Children’s Center (ICC). ICC is New York City’s only pediatric skilled nursing facility exclusively offering specialized care for children and adolescents living with HIV/AIDS. Currently, there are 21 residents, ages 9 to 21 years old, many of whom have grown up living at ICC.
Parlá, known for his vibrant and engaging work and public installations, has created a large-scale painting on an exterior wall of ICC’s roof terrace and new work that will be fabricated as wall coverings for some of ICC’s most-used living spaces: the dining room, the main hallway and multipurpose room. This unique installation aims to transform a sterile environment into one that provides light and hope to the residents.
To continue this spirit of local giving, for the first time ever, the ride will make donations to local organizations throughout the route with the goal of giving back to and uniting all the communities LifeRide touches.
- Hartford: AIDS Connecticut, aids-ct.org
- Provincetown: AIDS Support Group Cape Cod, asgcc.org
- Boston: AIDS Action Committee of Massachusetts, aac.org
- Philadelphia: Philadelphia Fight Community Health Centers, fight.org
JOIN THE RIDE!
In celebration of LifeRide, every customer who visits one of these stores on the event day will receive a 15% discount on all purchases, with the exception of charitable products and value sets. Kiehl’s will donate that 15% to amfAR, up to $125,000. (Each stop store will also offer the fundraising discount on two additional days, either the two before or after the stop; contact each stop store for details.)
Kiehl’s will also offer a nationwide fundraising discount of 15% off all purchases with the exception of charitable products and value sets at remaining Kiehl’s retail stores nationwide and Kiehls.com, Aug. 6 through Aug. 8. Kiehl’s will donate that 15% difference to amfAR, up to the $125,000 total donation.
Kiehl’s and amfAR invite all to be a part of this year’s ride. Press and public welcome at the following store stops:
- WEDNESDAY, AUG. 3—MANHATTAN
- Kiehl’s at Saks Fifth Avenue, 611 5th New York, NY, 12:30-1:30PM
- Kiehl’s Since 1851 Flagship, 109 3rd New York, NY, 6-7PM
- THURSDAY, AUG. 4—LONG ISLAND
- Kiehl’s Since 1851, Roosevelt Field, 630 Old Country Rd, Garden City, NY, 12-1PM
- FRIDAY, AUG. 5—HARTFORD
- Kiehl’s Since 1851, Westfarms, 1500 New Britain Ave, West Hartford, CT, 12-1PM
- TUESDAY, AUG. 9—PROVINCETOWN
- Kiehl’s Since 1851, 200 Commercial St, Unit A, Provincetown, MA, 11AM-12PM
- WEDNESDAY, AUG. 10—BOSTON
- Kiehl’s Since 1851, 112 Newbury St, Boston, MA 11AM-12PM
- Kiehl’s Since 1851, Burlington Mall, 75 Middlesex Turnpike, Burlington, MA 1-2PM
- SATURDAY, AUG. 13—PHILADELPHIA
- Kiehl’s at Neiman Marcus, King of Prussia, 170 N Gulph Rd, King of Prussia, PA, 11AM-12PM
- Kiehl’s Since 1851, King of Prussia, 160 N Gulph Rd, King of Prussia, PA, 1-2PM
LIFERIDE FINALE! Kiehl’s Since 1851, The Shops at Liberty Place, 1625 Chestnut St, Philadelphia, PA, 3-4PM
THE CURE IS IN YOUR HANDS
Kiehl’s customers nationwide can join the fight against HIV/AIDS through the purchase of Kiehl’s Limited Edition Ultimate Strength Hand Salve, a jumbo-size of the brand’s classic formula. 100% of net profits from the sale of this product, up to $25,000, will benefit amfAR. The Limited Edition Ultimate Strength Hand Salve is adorned with a red cap and will be available for $28.50 at all Kiehl’s retail stores, Kiehls.com and specialty store partners nationwide.
EIGHTH CURE-RELATED GRANT
For the first time, Kiehl’s LifeRide for amfAR will fund a specific grant as a result of the ride: Satish Pillai, Ph.D., Associate Investigator at the Blood Systems Research Institute and Associate Professor of Laboratory Medicine at UCSF. Dr. Pillai led research that demonstrated precisely how interferon, which is still used in combination with other drugs to treat hepatitis C, attacks HIV at the molecular level within the living. The discovery advanced efforts to enhance the body’s defense mechanisms, especially its production of restriction factors that potently suppress HIV replication. This work led to his team’s recent discovery that interferon-mediated immune factors play an important role in determining the size of the latent HIV reservoir in HIV-infected individuals on antiretroviral therapy.
For more information on the research Dr. Pillai conducts, please view this video in which he explains his work in layman's terms: https://www.youtube.com/watch?v=bFlebhZAHkU
Follow the riders and send them messages of support on their journey:
Together, from all of these elements, and with the help of our friends, customers and riders, by the end of the seventh annual LifeRide for amfAR, Kiehl’s will have raised $1,600,000 for amfAR via motorcycle rides and event donations since 2010. Join us on LifeRide…help us and amfAR make AIDS history.
To find out more about LifeRide, obtain a schedule of events, or get involved in the fight against HIV/AIDS, please visit www.kiehls.com/liferide
In 1996, Kiehl’s made HIV/AIDS a key philanthropy pillar. Over the past two decades, the fervent support of HIV/AIDS organizations has been at the heart of Kiehl’s efforts, leading to partnerships with organizations such as amfAR, The Magic Johnson Foundation for AIDS and Youth AIDS. Since 2001, Kiehl’s has raised approximately $3,580,000 for HIV/AIDS organizations.
Kiehl’s was founded as an old-world apothecary in New York’s East Village neighborhood. Its unique, extensive background represents a blend of cosmetic, pharmaceutical, herbal, and medicinal knowledge developed and advanced through the generations. In addition to Kiehl's freestanding stores nationwide, Kiehl's products are available at www.Kiehls.com, by mail order at 1-800-KIEHLS-2 as well as through select specialty retailers worldwide. For additional information on Kiehl’s since 1851, visit kiehls.com.
About amfAR, The Foundation for AIDS Research:
amfAR, The Foundation for AIDS Research, is one of the world’s leading nonprofit organizations dedicated to the support of AIDS research, HIV prevention, treatment education, and the advocacy of sound AIDS-related public policy. Since 1985, amfAR has invested $450 million in its programs and has awarded more than 3,300 grants to research teams worldwide.
Cadillac has been a leading luxury auto brand since 1902. Today Cadillac is growing globally, driven by an expanding product portfolio featuring distinctive design and technology. More information on Cadillac appears at www.cadillac.com. Cadillac's media website with information, images and video can be found at media.cadillac.com.
Delta Air Lines serves nearly 180 million customers each year. In 2016, Delta was named to FORTUNE magazine's top 50 Most Admired Companies in addition to being named the most admired airline for the fifth time in six years. Additionally, Delta has ranked No.1 in the Business Travel News Annual Airline survey for an unprecedented five consecutive years. With an industry-leading global network, Delta and the Delta Connection carriers offer service to 337 destinations in 62 countries on six continents. Headquartered in Atlanta, Delta employs more than 80,000 employees worldwide and operates a mainline fleet of more than 800 aircraft. Additional information is available on the Delta News Hub, as well as delta.com, Twitter, Google+, and Facebook.
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