The Women’s Hair Loss Center was founded in 2002 by Dr. Mary Wendel to fulfill one simple mission – to help women with hair loss restore their appearance to reclaim their lives and dignity. CM Communications worked closely with Dr. Wendel to develop the corporate brand — words and visuals — to launch her new medical practice. We designed the WHLC logo, brochure and web site, while conducting a grand-opening PR blitz that resulted in major media coverage including health segments on every major TV station in Greater Boston.