For 10 consecutive years, CM Communications served as agency-of-record for The Wauwinet, Nantucket’s most exclusive inn, and Topper’s, the highest Zagat-rated restaurant on the island. The agency spearheaded a regional and national public relations strategy that delivered over $1 million in earned media annually in top-tier travel and food media such as Wine Spectator, Saveur, Elite Traveler, Departures, The Robb Report, National Geographic Traveler, Yankee Magazine, Gotham, Coastal Living, Gourmet, Conde Nast Traveler and Travel + Leisure. Media relations efforts included courting and hosting travel and food journalists jointly and independently while developing story angles to appeal to both segments. PR programs generated publicity and drove room revenue by highlighting local nature-based experiences available exclusively during shoulder seasons (May and October). Heightened visibility gained through sustained earned media exposure established this Relais & Chateaux property and its restaurant among the most highly regarded in the world.