RENAISSANCE FRAMINGHAM HOTEL & CONFERENCE CENTER

CM Communications led a multi-million-impression PR campaign for the transformation and reopening of the Renaissance Framingham Hotel & Conference Center as part of The Framingham Hotel Collection. The campaign repositioned the historic “castle” property following a major renovation and introduced its new multi-brand identity to regional and national media.

Through grand opening PR, influencer engagement, and ongoing media relations, CM secured 35 earned media placements and more than 73 million impressions across print, digital, broadcast, and trade outlets including Boston.com, The Boston Globe, Boston Business Journal, BizBash, and Lodging Magazine. The campaign generated sustained coverage positioning the property as one of Greater Boston’s most significant hospitality redevelopments and a leading destination for meetings, events, and leisure travel.