MUSEUM OF ILLUSIONS BOSTON

CM Communications led one of the highest-impact experiential launch campaigns in Boston for the opening of the Museum of Illusions Boston, the brand’s first New England location. The campaign generated strong pre-opening anticipation and delivered mass visibility for the attraction as a new immersive entertainment destination.

Through a phased announcement and grand opening strategy, CM generated more than 60 million impressions during launch buildup and over 650 million impressions and 150+ media placements during opening. Coverage included CBS Boston, WBZ-TV, 7News Boston, NESN, Boston.com, Boston Business Journal, Time Out Boston, MassLive, and Wicked Local, supported by extensive media and influencer visits that positioned the museum as one of the region’s most widely covered experiential openings.