21 BROAD

CM Communications executed a highly successful influencer and social media campaign for 21 Broad, a boutique hotel in Nantucket, designed to build awareness and generate social buzz across regional and national audiences. The campaign focused on positioning the property as a premier luxury island destination during peak travel season.

CM invited and managed visits for over 50 travel and lifestyle influencers, overseeing all logistics including itineraries, hotel experiences, dining, and content coordination. The campaign achieved a 71% open rate on outreach, generated 10 media visit requests, and delivered 1.4 million social impressions across 33 pieces of social coverage, significantly increasing visibility and reinforcing 21 Broad as a standout Nantucket hospitality destination.