HILLIARDS CHOCOLATES

CM Communications has partnered with Hilliards Chocolates to expand awareness of the fourth-generation New England chocolatier from a regional favorite into a nationally recognized artisan brand. The campaign has focused on elevating visibility while preserving the craftsmanship and family heritage at the core of the business.

A defining milestone came in 2018 with placement of Hilliards’ Peppermint Bark and Hanukkah Bark on Oprah Winfrey’s Favorite Things list, generating more than 236 million media impressions and national coverage in outlets including PEOPLE, Food Network, Food & Wine, Newsweek, MSN, and the Daily Mail. This established Hilliards as a breakout seasonal gifting brand with sustained national recognition.

Since then, CM has secured ongoing coverage in The New York Times, Forbes, Eater, and The Boston Globe, alongside consistent national gift guide inclusion, maintaining strong visibility during key retail periods. Today, Hilliards Chocolates stands as one of New England’s most recognized artisan confectionery brands.