CENTRAL PERK BOSTON

CM Communications was selected to lead public relations for the launch of Central Perk Boston, the flagship café inspired by the globally recognized television series Friends. The campaign focused on generating anticipation for the Newbury Street opening while positioning Central Perk as both a nostalgic cultural destination and a modern neighborhood café experience.

CM executed targeted media and influencer outreach to leverage the global recognition of the brand and secure strong local and lifestyle coverage ahead of opening. The campaign established Central Perk Boston as one of the city’s most anticipated hospitality launches, blending pop culture equity with contemporary café positioning in the heart of Back Bay.