CASSO RALEIGH HOTEL

CM Communications executed an integrated marketing program for The Casso Raleigh and Good Day Good Night, combining public relations, social media management, and influencer marketing to build awareness and drive engagement across both brands. The objective was to position The Casso as a premier boutique hotel in downtown Raleigh while establishing Good Day Good Night as a standout dining destination for both guests and locals.

CM managed all aspects of the campaign, including social strategy, content creation, press outreach, influencer partnerships, visit coordination, and on-property experiences. Through a mix of travel, lifestyle, food, and pet-focused influencers from regional and national markets, the campaign generated consistent visibility, user-generated content, and strong cross-platform engagement. The program delivered 255 media placements, 478K social impressions, 1.8K+ follower growth, and 3.1B total social impressions, strengthening overall brand awareness within the competitive Raleigh hospitality market.