After evaluating Boston's leading PR firms, celebrity brothers Mark, Paul and Donnie Wahlberg, unanimously selected CM Communications to handle grand opening PR and ongoing media relations for the launch of Alma Nove, their first restaurant business venture at the Hingham Shipyard on Boston's south shore. The agency drafted brand messaging, designed their website and handled grand opening PR, including red carpet and charity events, for the elegant waterfront restaurant named after the Wahlberg family matriarch Alma and her nine children. Just a year later, CM’s scope of work expanded to include the launch of Wahlburgers, a fast casual burger concept showcasing the brothers' life trajectories from Dorchester neighborhood kids to international superstars. Scope of work included creating Wahlburger’s brand messaging, coordinating a star-studded opening event and managing media relations for the flagship restaurant and multiple locations nationwide. Over the span of six years, CM delivered extensive earned media in local, regional, national and international print, broadcast and online media outlets including People Magazine, E! News, Us Weekly, Every Day with Rachel Ray, Daily Candy, Gawker, Eater, Zagat Buzz Blog, Grub Street, Boston Globe, Boston Magazine, Urban Daddy, Chronicle, Fox-News, NECN, Phantom Gourmet, and more.