THE CHRISTMAS FESTIVAL & GINGERBREAD HOUSE COMPETITION
Artisan Promotions, the largest producer of crafts festivals in New England, has relied on CM Communications since 1991 to handle the public relations for The Christmas Festival, an annual, three-day-long consumer exposition that draws over 40,000 to Boston's World Trade Center. As a media hook, we create and produce a Gingerbread House Competition to benefit local charities. Now in its 16th year, the event features chefs from the region's top restaurants, hotels, bakeries and culinary schools and has become a magnet for attracting pre-event print, radio and television coverage. The event is covered extensively by the entertainment media as part of a region-wide publicity campaign including placements in print and online calendar sections, radio interviews, TV segments and on-air ticket giveaways. Most recently, CM redesigned and relaunched the Festival’s website and instituted a social media marketing program, including Facebook advertising. We continue to manage all email communications, targeting a database of over 20,000 consumers.