Recognized as the leading closeout retailer in the Northeast with over 100 stores and $500 million in sales, Rhode Island-based Ocean State Job Lot turned to CM Communications for marketing and public relations counsel to support their plan for expansion. Working closely with Job Lot’s owner/management team, we designed, executed and contributed to the development of marketing strategies including the creative concept, production and media plan for a major television advertising campaign; consumer and corporate PR initiatives; and social media marketing. Within one year, we're proud to report that TV advertising increased gross margin significantly; the number of Facebook fans grew from under 10,000 to over 20,000, and Job Lot’s website ranking increased over 40%. Public relations efforts yielded a 30-minute segment featuring CEO Marc Perlman on NECN’s “The Boss,” feature articles in Rhode Island Monthly and Boston Business Journal, and numerous online, broadcast and print placements for charitable donations, store openings and special promotions.