DEL FRISCO’S DOUBLE EAGLE STEAKHOUSE

No one does steak like Del Frisco’s Double Eagle Steak House. And no one does PR like CM Communications. Pair the two together and you get a grand opening campaign like no other.  When the Texas-based Del Frisco’s opened its elegant 382-seat waterfront restaurant at Boston’s new Liberty Wharf, they knew that they needed a PR firm that understood the nuances of restaurant marketing, had a stronghold on the Boston market, and maintained deep ties with the city’s media, business and community leaders.  CM Communications fit the bill and delivered a grand opening campaign and ongoing publicity that quickly established Del Frisco’s Boston as the highest grossing location among the company’s nine units, surpassing New York City. Del Frisco’s Spring 2011 grand opening celebration, including a ribbon-cutting with Mayor Menino, was attended by over 500 of Beantown's “who’s who” and raised $20K for Camp Harbor View, a not-for-profit organization offering kids from Boston’s at-risk neighborhoods the chance to go to summer camp.